Inbound Marketing Specialist

Upon firing up your laptop each morning, do you encounter the reflection of a proactive rockstar with a positive outlook smiling back at you from your screen? Is that person also highly organized, with strong time management and planning skills, analytical and inquisitive, exceptionally attentive to detail, and, most importantly, as passionate about inbound marketing as they are interested in new platforms and channels? That’s the person we – an award-winning international branding and human engagement agency – are searching for. Please tell us we can stop now?

Inbound Marketing Specialist Job Responsibilities:

Campaign strategy

• Ensure strategies are in place for inbound marketing campaigns with specific performance targets and objectives tailored to meet or exceed client business and commercial expectations
• Continuously develop a strong understanding of the products, competition, industry, marketing goals and objectives of each client
• Implement the strategies from the campaign plans and roadmaps
• Proactively and regularly propose best practice / new and improved inbound marketing campaign ideas
• Ensure all client account are well managed

KPIs and Reports

• Measure the effectiveness of campaigns and achieve incremental increases in success
• Draw insight from data regarding user trends and behavior in order to enhance performance context per account
• Produce monthly reports for clients including activity, performance, advice and recommendations

Client Focus

• Work closely with the account management team to ensure they are kept up to speed with progress and results
• Maintain regular contact with clients and provide timely efficient responses to all queries
• To attend and actively take part in client meetings

Analytical and Technical

• Ensure knowledge of the digital industry and changes within inbound marketing is kept up to date and relevant
• Initiate and carry out objective testing of tools, resources and techniques
• Write web copy, blog posts, email messages, research papers, white papers, case studies, and/or other publications as required 

• Ensure traffic is driven to content assets by leveraging landing pages, social media promotions, search engine optimization, paid advertisements and more

Best practice and organisation

• Efficiently manage workload and accurately record your time using the company timesheet system
• Share knowledge, insight, best practice, tactics and ideas
• Contribute towards a drive for excellence across the agency

Inbound Marketing Specialist Job Requirements:

• Digital professional with experience of digital marketing within different industries 

• At least one years’ experience within a mid-level agency role 

• Passion for emerging platforms and knowledge of effective inbound marketing strategies and techniques
• Understanding of how Google and other search engines rank pages 

• Understanding of social media platforms including Facebook and Twitter 

• Content creation skills 

• Analytical, with a proven ability to interpret large amounts of information, news, data and 
research quickly – and distil the most important/relevant information for intelligent strategic development 

• Proficient user of Google Analytics and other major third party analytics platforms
• Highly numerate and literate, with the ability to produce top quality written reports
• Blogging experience
• Proactive and highly organised, with strong time management and planning skills
• Able to meet tight deadlines and remain calm under pressure 


Bonus Points: Hubspot Certified

Location: Knysna, South Africa

Remuneration: Negotiable

Apply for the Inbound Marketing Specialist Role: please submit your resume and portfolio along with a short covering letter as to why you are the ideal candidate to etienne@mag.cr.