Seeking: Growth Marketing Manager to be a part of the Magnetic Creative Growth Team. The ideal candidate for this role is someone who has experience conceptualizing and managing holistic marketing programs that drive revenue.
MAGNETIC navigates brands across a variety of industries on their journey to find true north for themselves. Picture a casual environment with a diverse group of top-notch talent working collaboratively and passionately to create positive business and community level impact for a diverse client set. If this sounds like your kind of job, then we'd like to hear from you!
Roles & Responsibilities
- Serve as the project manager and team leader - at the end of the day it's your responsibility to ensure that projects are delivered on time and clients are stoked
- Develop a deep understanding of our clients' brand, products, customers, industry, and competitors
- Lead a team of content creators and specialists to conceptualize and implement full-funnel marketing strategies that drive revenue for our clients
- Implement rapid experimentation programs to optimize campaign performance and drive growth
- Gain client alignment on program goals and KPIs
- Establish closed-loop analytics and reporting to understand how our growth marketing activity drives revenue, and identify opportunities for improvement
- Manage technical aspects of key marketing systems (marketing automation, CRM, analytics)
- Present completed work to clients and manage the revision process as needed
- Contribute to thought leadership content on behalf of Magnetic in the form of written and/or video based content
Qualifications:
- 5+ years of related experience (previous agency experience is a plus)
- Experience managing projects and working with a cross functional team
- Experience running paid campaigns across the major ad platforms (Facebook/Instagram, Google Ads, LinkedIn, etc.)
- Experience implementing email/SMS automation to maximize cross-sells, up-sells, repeat purchases, and long term nurture.
- Experience implementing and managing robust CRMs (bonus points for HubSpot)
- Strong analytical skills and ability to translate data into actionable insights
- A deep understanding of marketing, psychology, and advertising principles
- Exceptional writing skills and attention to detail
- Ability to lead strategic brainstorming, campaign development, creative brief development and creative execution
- Understanding of copywriting and design best practices with a keen appreciation of the interplay between textual and visual elements
Bonus Points:
- Working knowledge of HubSpot, Shopify, and/or Klaviyo (or similar tools)
- Experience building and managing influencer programs
- Experience working with eCommerce and/or SaaS brands